Send the information well ahead (at least two weeks) of when you need the information released.
Be accurate Ч times, dates, places, names Ч every fact should be doublechecked for accuracy before you send it out.
Call to get a specific contact person to send your information to Ч make sure to get their name and direct number so you can follow up and thank them when the information is published properly and well!
What: _______________________________________________
Why: ________________________________________________
When:  (Specific times; day and date.) ______________________
How: ________________________________________________
Where: ______________________________________________
Who: ________________________________________________
Contact: (Provide a phone number and e-mail address) ________


Interesting sidelights: ___________________________________


Photo possibilities? _____________________________________


                                                    Ч  Courtesy of the Kalamazoo Gazette, 2010

Rebecca Pierce
Kalamazoo Gazette
401 S. Burdick
Kalamazoo, MI 49007
(269) 388-8421